Travel & Hospitality: The Making of the Modern Hospitality Experience— Humans, Data, and the Age of Anticipation

The best hospitality has always been about anticipation— knowing what a guest needs before they ask. AI is now making that possible at scale, but only when it's built on unified, governed data. With customer information still fragmented across legacy systems and siloed tools, most brands can't recognize the same traveler across channels, let alone act on real-time context. The brands pulling ahead are the ones turning data into a moat and AI into a co-pilot for every guest-facing and operational moment.

Hear from leading travel and hospitality brands on how they're doing exactly that with Databricks. You’ll leave with practical architectures for transforming fragmented data into anticipatory, human-centered experiences.